The Wellness Journal · Brand & Story
The Story of Spritz Wellness, a Natural Aromatherapy Brand
Spritz Wellness is a natural aromatherapy brand, handmade in the UK and founded in 2017. It did not begin as a business plan. It began as a need, a yoga teacher looking for natural, genuinely effective products to support rest, practice and calm, and not finding them. This is the story of how the brand came to be, what it stands for, and the everyday rituals it was built around.
Where It Started
How Spritz Wellness Began
Spritz Wellness was founded in 2017 by Laura Colucci, a yoga teacher with over 20 years of practice, who created the brand because she could not find what she needed. She wanted products that were 100% natural, rooted in real aromatherapy, and made to be used every day rather than admired on a shelf. When nothing quite fit, she began making her own.
That origin still defines the brand. Every product in the range exists because Laura uses it, has tested it in her own practice and teaching, and has seen what it does. Nothing is added to chase a trend, and nothing carries a synthetic fragrance or a claim it cannot keep.
What Spritz Wellness Stands For
Rituals Over Products
The distinction that defines Spritz Wellness is the emphasis on ritual over product. The brand does not sell things to own, it creates tools that support consistent daily practices. The sleep mist is not just a scent. It is a nightly cue that signals it is time to sleep. The yoga mat spray is not just a cleaner. It is a small anchor for the start of practice. The eye pillow is not just an accessory. It is a genuinely calming, weighted moment of stillness.
This distinction, between something used occasionally and something that becomes part of a daily practice, is what separates wellness products that make a real difference from those that simply feel nice once and then sit on a shelf.
The brand has been recognised by some of the UK's most respected publications and award bodies, featured in the Financial Times, Tatler, Cosmopolitan, Women's Health, Grazia and Stylist, and awarded Gold at the Natural Health Beauty Awards. It is a founding member of Buy Women Built and has supported Surfers Against Sewage for over seven years.
"I didn't create Spritz Wellness to sell products. I created it because I couldn't find what I needed. Everything in the range exists because I use it, in my own practice, in my teaching, in my daily life."
Laura Colucci, Founder
Spritz Wellness bath and body products, natural ingredients, thoughtful design, everyday rituals
The Range
What Spritz Wellness Makes
The Spritz Wellness range covers the full arc of a wellbeing day, from morning energising rituals to yoga practice, afternoon pause, evening wind-down and sleep. All products are 100% natural, free from synthetic fragrances, parabens and harsh chemicals.
Sleep Atmosphere Mist, Lavender Eye Masks and Lavender Sachets, everything for a consistent nightly sleep ritual.
Yoga Mat Sprays, Aromatherapy Eye Pillows and Candles, designed for before, during and after practice.
Sleep, Relax, Purify and Revival, natural room sprays to shift how a space feels through scent.
Award-winning body scrubs, natural soaps and bath salts, sensory rituals for morning and evening.
Shop the Rituals
Three Everyday Essentials to Start With
Find Your Ritual
Not sure where to start? Take our 2-minute ritual quiz and get a personalised recommendation based on exactly how you feel right now.
Take the Quiz Our Brand StoryLaura Colucci is a yoga teacher and the creator of the Spritz Wellness range. You can find her classes and teaching at Laura Colucci Yoga.
